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B2B Sales Agency for Australian Software Companies

CAPR helps businesses by sourcing, coaching, and managing Sales Development Representatives (SDRs).

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    SDR Sourcing

    We identify and recruit motivated individuals eager to start a career in technology sales. We target smart and driven candidates ready to excel in sales.

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    SDR Coaching

    We offer thorough training for SDRs, helping them develop from junior entry-level roles into skilled professionals who contribute significantly to your sales pipeline.

  • management icon

    Management

    We offer a complete management solution for SDRs, including lead list creation, metrics tracking, and daily oversight to ensure high performance.

Trusted By:

“Show me the incentive and I'll show you the outcome”

Need Help with Your Sales Team?

We specialise in recruitment, training and management of your SDRs so that you can focus your time and energy on growing your business in other areas with the comfort of knowing that your sales team is developing and achieving results.

With almost a decade of sales, recruitment and coaching experience we are sure that we can create a high performing team or build your existing team up into a sales powerhouse. We offer fixed, retainer & commision and our unique 'pay-for-success' pricing options to fit any business. See our packages for more information.

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How We Work

Our approach is divided into three key stages: Research, Building, and Outbound Execution. Each stage is made to ensure seamless integration with your systems, strategic planning tailored to your market, and proactive engagement to enhance your sales efforts.

Our process at CAPR begins with an in-depth understanding of your platform/service through a detailed demo, followed by expert engagement to gather insights. In the Building Stage, we conduct a competitive analysis, strategic planning, and workflow design to enhance your sales efforts. During the Outbound Execution Stage, we integrate necessary technologies, onboard our representative into your systems, actively drive engagement, and provide ongoing support with regular reviews and full alignment with your organization.

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Our Packages

At CAPR, we understand that every business has unique needs when it comes to building and managing a successful Sales Development Representative (SDR) team. That's why we offer a range of pricing options tailored to fit your specific requirements.

  • SDR Coaching $768*

    Ideal for targeted development and skills enhancement

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    • Weekly 1-on-1 Coaching
    • SPIN Selling Techniques
    • Call Performance Feedback
    • Access To Support Group
  • Coaching & Management $1,536*

    Optimise the Performance of Your Existing SDR Team

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    • Advanced training programs
    • Weekly Meetings with Clients GTM Team
    • 1:1 Management
    • Messaging Template Creation
    • List Building & Account Distribution

*Pricing is per month, per SDR.

ABOUT US

Our Values Define Us

At CAPR, our values define us. We don't list these just for show. We mean every word. If we ever fall short of these values, hold us accountable. We're here to live up to our commitment, and your feedback is invaluable.

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Radical Transparency

We believe in radical transparency in our business relationships. That means we keep things open and honest.

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Customer Experience

Our utmost priority is customer satisfaction, fostering a partnership rooted in trust and seamless communication.

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Extreme Ownership

If expectation aren't met, we take complete accountability. Simple as that.

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Personal Excellence

We believe how you do anything, is how you do everything. We pride ourselves in striving for excellence in everything we do.

About CAPR
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If you've been contemplating strategies to boost your SaaS business's pipeline but are unsure if this is the right fit, let's schedule a conversation to explore the possibilities.
Are you based in Melbourne? Let's meet over coffee and discuss your goals in person!

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