Aaron Clayton - Founder, CAPR Services

As the founder of CAPR Services, I bring a philosophy that merges strategic growth with human-centric leadership. CAPR Services was built on the belief that success in sales development comes from nurturing talent, refining processes, and deeply understanding the unique needs of each business. My experience spans across SaaS, IT, and various other sectors, but what shapes CAPR's approach isn't just the industries we serve—it's the commitment to building something more than a pipeline.

At CAPR, I lead the sourcing, coaching, and management of SDR teams, with a focus on not only immediate results but long-term development. I've seen too many organizations struggle to get SDRs to a point of profitability, often due to a lack of guidance and resources. My philosophy centres on creating a supportive environment where SDRs don't just 'get by'—they grow into competent, high-performing sales professionals. This growth-focused mindset is what sets us apart and forms the core of our services.

Throughout my career—from key business development roles at Acoustic and Brandwatch to founding CAPR—I've come to understand that sales isn't about just numbers. It's about the human side of the business: how we coach, how we guide, and how we listen. CAPR is designed to help businesses not just find clients but build lasting relationships, supporting SDRs as they transition to roles like Account Executives or Account Managers.

My work is also grounded in a love for clear, effective communication. CAPR's tailored messaging frameworks and qualification processes reflect that simplicity drives results. My approach with clients focuses on reducing friction, offering strategic solutions, and maintaining transparency. Whether it's refining outbound sales strategies or guiding SDRs, my goal remains the same—ensuring measurable growth and setting businesses up for long-term success.