CAPR: Enhanced Solutions for Australian SaaS Businesses

Your trusted B2B Sales agency just got even better. Leaders in pay-per-performance sales, we have welcomed the addition of a retainer-based model to accommodate the growth cycles of different businesses and best tailor our services to you. With our community of specially trained sales development representatives and expert management, we aim to deliver services which truly set you up for success in the long term, rather than a quick fix.

KEY TAKEAWAYS

• Each business model has specific strategies that work best for them. Pay-per-performance is effective for shorter deal cycles coming from inbound leads, but it is not the only way to get the best results for your business. Sometimes, other systems are needed to promise the best results.
• Our sales development representatives (SDRs) now have a bigger community and more access to training than ever before to help your business thrive.
• Long sales cycles require more intricate processes, meaning, more attention to detail needs to be paid. This requires a professional human approach and a holistic outlook, which is more possible on our retainer-based model.
• We provide full management of an SDR for you. After 3-6 months, you can decide to internally hire your representative through your business with a one-off recruitment fee. This provides peace of mind in knowing they have successfully provided their value.

Introducing CAPR

If you’re new to CAPR – welcome. We are a leading B2B sales agency specialising in SaaS in Australia. We connect our trustworthy sales development representatives with businesses who are looking to scale up.

We ensure we get businesses the results that they desire through implementing our skilled community of SDR’s. We set up the frameworks of sales process best practices, assist with list building, advise strategic outbound approaches and provide the SDRs with the community needed to ensure an upkeep of morale in this high churn industry.

Now, we’ve changed one of the ways we do business. Introducing a retainer-based model alongside pay-per-performance, ensures our sales development representatives have the scope and stability to be able to cover all bases of your business, and nothing goes amiss.

How we’ve changed:

Recently, we've undergone a transformation in our approach to sales development pricing, and we're excited to share the details with you.

Previously, we maximised the traditional pay-for-performance model, where success was measured purely by performance. While this approach did work well in many cases, especially for those shorter sales cycles, we realised that it wasn't always the most effective solution – particularly for organisations with longer sales cycles and more complex processes.

With our new retainer-based model, you'll have access to SDRs who are committed to driving results for your business, but also have the freedom to explore often overlooked opportunities throughout the longer sales processes. This includes potential customers that may have gone under the radar, nurturing inbound leads, reconnecting with previously lost connections, and leveraging referrals to generate new business. Having your SDR attentive to all aspects of your sales development is extremely valuable.

At CAPR, we aim to create synergy between our SDRs and businesses, ensuring services are tailored to your unique situation, and no leads or opportunities are wasted. Forget about over-hiring and underperforming. We always have and always will provide extensive training and development opportunities for our community of SDRs – leaving you to focus on what you do best, which is running your business.

Which model is best for my business?

Well, the short answer is, it depends on your business. Everyone is different. We will help you determine what the best solution is for your unique business and goals. Pay-per-performance is still an effective way of pricing for businesses with inbounds or shorter sales cycles.

However, having a retainer-based option is super important, particularly for businesses in SaaS with longer or more complex sales cycles. A consultation with us will provide clarity on the best decision for you.

The integration of a retainer-based model for our community of SDRs really has proved to be a game-changer for our clients. This new approach allows us to provide a more comprehensive service to our clients in the long-term, addressing their specific needs and challenges in a more holistic manner. Plus, this gives the representatives more time to focus on the niches of your unique business and focus on exploring channels with higher win rates.

Behind our sales development representative community:

We have built a community of SDRs to help you generate the most revenue, build and maintain relationships, and ensure valuable opportunities don’t slip through the cracks. Leave the recruitment, training and developing to us, while you run your business.

We supply our SDRs with relevant training and resources to be high performers. They are successful in generating revenue and applying their attention to the areas of your business that need it. Our SDR’s also are surrounded by an extensive number of like-minded professionals to grow and learn from. In short, we'll handle the heavy lifting of developing the mindset, skillset and framework of a successful SDR, so you can focus on what you do best – growing your business. Check out some of our SDR testimonials below:

Why choose us?

If you have the resources and funds to recruit and manage your own SDR team and develop your own sales strategies and pipeline, then our services may not be necessary for you. But if you're looking for a partner who can take charge and deliver measurable results, then we're here for you.

At CAPR Services, we pride ourselves on our ability to select the most appropriate SDR for your business, who will help generate the most desirable results. With over 50 SDRs in our community and a wealth of experience in sales development, we have the knowledge, expertise, and resources to help you succeed.

We deal with streamlining operations, implementing potent sales strategies, and amplifying lead generation through close collaboration with marketing and sales teams. We'll continuously monitor performance, offer tailored training, and meticulously analyse data to pinpoint areas for enhancement. Upholding high team morale is paramount; hence, we'll always working to cultivate a positive work culture and facilitate team-building activities.

Referral Bonus

We value referrals. If you know a business currently looking to invest into business development, we offer a 5% referral bonus for any successful introduction.

SaaS Success with CAPR

Change is never easy, but it's necessary for growth. At the end of the day, it’s exciting!

We strongly believe this approach to sales development fosters a stronger, more mutually beneficial relationship in the long term for clients.

Got more questions? Check out our FAQ’s, or get in contact with our professionals today. Keep an eye on your emails or future blogs for more updates.