CAPR's 5 Stage Growth Plan For Your Business
By partnering with CAPR, you ensure a structured, strategic approach to building and scaling your sales operations, driving long-term success for your business.
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Research Stage
- Understand Your Platform/Service: We start with an in-depth demo or overview of your platform/service, discussing what sets you apart in the market, success stories, and challenges.
- Expert Engagement: Our team, including a sales operations specialist, an SDR, and myself, will be on the call to ask targeted questions and gather insights.
- Systems Familiarisation: We familiarise ourselves with your systems, including CRM, B2B data platforms, diallers, and prospecting tools, ensuring we're fully integrated with your processes.
Building Stage
- Competitive Analysis: We present a detailed competitive analysis, highlighting your strengths and opportunities.
- Strategic Planning: We provide a tailored messaging template, strategic questions for market engagement, and identify target prospects.
- Workflow Design: We outline the sales process workflow, suggest necessary technology upgrades, and identify key industries and quick-win opportunities.
- Outreach Strategy: We discuss outreach channels and recommend additional investments, such as content marketing or account-based marketing, to enhance your sales efforts.
Outbound Execution Stage
- Technology Integration: We help you acquire and implement the necessary technologies.
- Seamless Onboarding: Our CAPR representative is integrated into your systems, with progress and activities tracked in your CRM.
- Active Outreach: The rep, though employed by CAPR, represents your brand, making calls, booking meetings, and driving engagement.
- Ongoing Support: We manage, mentor, and coach the rep continuously.
- Regular Reviews: Weekly meetings to discuss meeting outcomes and quality, and monthly strategy sessions to review pipeline progress and trends.
- Collaborative Alignment: We participate in all relevant product, sales, and training sessions within your organisation to ensure full alignment.
Additional Services
Transitioning seamlessly from the foundational stages of research, list building, and execution, the CAPR approach extends into a comprehensive Closing as a Service model and culminates in the option to bring the sales team internally. This evolution ensures a fluid and integrated journey, aligning with your evolving business needs at every stage.
4. Closing As A Service Stage
- Advanced Training: After approximately six months, your SDR will be well-versed in your product and sales process.
- Opportunity Development: We encourage you to assign the SDR small sales opportunities they've generated themselves, with CAPR providing ongoing guidance to ensure they're ready for this step up.
5. Internalise Sales Stage
- Building Independence: Over time, as CAPR builds your sales systems, processes, and team, you may develop the capability to manage these internally.
- Team Transition: We offer you the option to internalise the CAPR-built team, transitioning them to your management with a recruitment fee.
- Seamless Handover: This ensures you retain proven talent and maintain continuity in your sales efforts.
Book Your FREE Consultation
If you've been contemplating strategies to boost your SaaS business's pipeline but are unsure if this is the right fit, let's schedule a conversation to explore the possibilities.
Are you based in Melbourne? Let's meet over coffee and discuss your goals in person!